[epub] Re: Is ezine link clickability really a big deal?

["Mark Brownlow" <mark.brownlow@xxxxxxxxx>]

Ravi Jayagopal writes:

> The ezine is meant to provide the subscriber with exclusive
> information about a product or service, but at the same time, be
> short and concise...<snip>...and provide them with a "Click here
> for more information" resource link for those who are interested in
> details of that article/offer/piece of information.

I see your point Ravi, and would second it in many cases, but we have to be
careful not to assume that all ezines are produced with the same purpose in
mind and that all subscribers think alike.

Attitudes to length and content will depend on the nature of the publication
and its readers. For example, not all ezines are selling (or even trying to
encourage people to go to a website), and there are many readers who prefer
to get all the information in an email.

Each publisher needs to find the mix that works best for them, their
subscribers and those thinking about subscribing.

Mark

Mark Brownlow
Web publisher and writer
http://www.KeepingtheKey.com/
A new approach to ezine development



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