[epub] .pdf as newsletter format

["Mark Brownlow" <mark.brownlow@xxxxxxxxx>]

David Conroy wrote:

>> PDF's are too big.

David Hallum replied:

> I guess..But not if your readers are connected to the internet
> via DSL or cable modem. So it would come down to "who are
> your readers" Right?

Always!

Size isn't just about downloading times though. Other size issues might be
disk space (especially those using mobile devices) and account space
(especially those using free email).

You can argue that those who really want it won't be put off by size. But as
we know, the harder you make it for people, the less likely they are to
subscribe or stay subscribed.

The biggest problem you may have with .pdf is psychological. People aren't
used to getting newsletters as .pdf files. And they are used to getting them
for documents, white papers and books. You're trying to go against the
grain.

That and forcing people to fire up (whether automatically or otherwise)
another application if they want to read your newsletter. And the whole
issue of sending a newsletter as an attachment...

You have to be pretty sure the benefits you cited earlier are worth all the
downside.

Mark Brownlow
Web publisher and writer
http://www.KeepingtheKey.com/
Turning ezine subscribers into enthusiasts




------------------------------------------------------------
E-mail Newsletter Strategies * Sept. 12-13th * San Francisco
Learn how to profit from e-mail newsletters, use them as a
promotional tool to enhance brand awareness and market your
company's services. If you already produce one or several
e-mail newsletters, or are thinking about launching one,
E-mail Newsletter Strategies is a unique, must-attend event.
     ***** Register today -- space is limited! *****
         http://opt-influence.com/c/pl.cgi?int21
------------------------------------------------------------

To subscribe to Epub, mailto:epub-subscribe@egroups.com
To unsubscribe, mailto:epub-unsubscribe@egroups.com
Digest version: mailto:epub-digest@egroups.com
Epub archives: http://EzineSeek.com/archives/ 

Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/