RE: [epub] Re: Archiving past issues

["Stephen C. White" <stephen@xxxxxxxxxxxxxxxxxxx>]

You might have increased SUBscriptions, but have you also noticed increased
UNSUBscriptions?

I myself have subscribed to a 'Zine just to see the archives, then promptly
unsubscribed.  There have also been times where I've felt that if they need
my E-mail address, they can forget it!

Also, is one sample enough?  If OutDangSpot detergent gets out a big dirt
stain, I may be sold for life...but if my next load of laundry OutDangSpot
doesn't get out a wee bitty grass stain, I'll probably never use OutDangSpot
again.  But then again, if it gets out blood, I might hang on to my
OutDangSpot detergent.

No two issues of an E-zine are the same.  If they were we probably would
have some unhappy subscribers.  :-)  I would post two or three or several
issues of the E-zine for people like me who are skeptical about things.

--Stephen
mailto:Stephen@TheBigWhiteWolf.com
http://TheBigWhiteWolf.com


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