[epub] Re: Ezine Subscriptions

["Dr.Mani Sivasubramanian" <drmani@xxxxxxxx>]

Hi.

>Same here, which is why a few months ago I went to single opt-in for
>subbing and unsubbing.  Unsubbing is now as simple as one email.  No
>more confirms to overlook or claim got lost.

As a strong proponent of the double opt-in method of ezine sign ups,
I'd like to say that while a single opt-in strategy is simple and gets
more subscribers in a hurry, it has some glaring long term problems.
For an in-depth look at them, request my article on the subject off
autoresponder by sending any email to
double-opt-in@ezinemarketingcenter.com

>I used to be a huge proponent of double opt-in, but it was a big pain in
>the rear for me with the multitude of people incapable of reading a
>message and hitting reply to unsub.

It might be true.  But unless your ezine has no purpose, you would
do well to target a particular niche audience.  And unless your
target audience is one which is so inexperienced with email
that it cannot respond to a confirmation request, you'll end
up with a bunch of subscribers who couldn't care less about
the message of your ezine.

For many ezine publishers, growing list size seems to be the
all important issue.  It is my experience that a *responsive*
list requires a more steady, selective and thoughtful growth
process.  You can't simply sign up people right,left and center
and then hope to achieve response rates of 23% when you send
out a special offer to your readers.

The power of ezine marketing lies in its targetability.  By adding
another *hurdle* in the form of a double opt-in process, you
are further enhancing the value of your list.  If someone cares
enough about your list to request to join it *twice*, they are
logically more interested prospects.

>and even if they replied, at least 1/3 replied improperly (deleting the
>confirmation number in the subject line, using a different addy to
>reply, etc.)

An added benefit to the list owner by using double opt-in.  Otherwise,
this is time you'll be spending hunting for the subscriber's email
>address when they request to unsubscribe after a few issues!

Net-net, double-opt in has significant advantages to the serious
ezine publisher.  I strongly recommend it.

Mani



-- 

Dr.Mani Sivasubramanian

The Ezine Marketing Center -- Helps You Harness the
Incredible Power of  Ezine Marketing -- Responsibly
http://www.EzineMarketingCenter.com

Subscribe FREE to Ezine Launch Monthly
mailto: freezine@ezinemarketingcenter.com

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