[epub] Ezine Subscriptions

[Debbie Adams <hansful4@xxxxxxxxxxx>]

 > And unless your
target audience is one which is so inexperienced with email
that it cannot respond to a confirmation request, you'll end
up with a bunch of subscribers who couldn't care less about
the message of your ezine.<
~~~~~~~~~~~~~~

But my audience has a lot of newbies and the internet uninformed.  My
target audience is Christian homemakers, not Internet marketing wizards.
A good portion of them are new to the net and totally clueless.

~~~~~~~~~~~~~~

>For many ezine publishers, growing list size seems to be the
all important issue.  It is my experience that a *responsive*
list requires a more steady, selective and thoughtful growth
process.  You can't simply sign up people right,left and center
and then hope to achieve response rates of 23% when you send
out a special offer to your readers.<

~~~~~~~~~~~~~~~~~~~~~~

But I don't send out special offers.  If I was doing this to make money,
I'd have thrown in the towel a looong time ago.  This ezine is a
ministry and its effects on others is far more important than fattening
my Paypal account.

~~~~~~~~~~~~~~~~~~~
>The power of ezine marketing lies in its targetability.  By adding
another *hurdle* in the form of a double opt-in process, you
are further enhancing the value of your list.  If someone cares
enough about your list to request to join it *twice*, they are
logically more interested prospects.<
~~~~~~~~~~~~~~~~~~~~~~~~~

Again - I'm not doing ezine marketing.  I have 3 ad spots and stick with
that.   Much of the time they're not filled with paying customers but
ads from Advertising.com, free ads for my friends as a favor, or for my
other lists.

My whole point is that we're not the Marines and you have to go to boot
camp and run hurdles and climb mountains to sub or unsub.  With nearing
15,000 subscribers, I don't have the time to hold 50 hands each week
just to help them join or leave.

Not everyone publishes an ezine to make money.  There's nothing wrong
with doing that, but my ezine is in a totally different category and
therefore single opt-in is more appropriate for my target audience.

Debbie Adams
http://www.homefireshearth.com - The ezine for Christian homemakers
"Being confident in this, that He who began a good work in you
will be faithful to complete it." ~~ Phil 1:6


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Want to sell subscriptions to your Web site or newsletter???
Get practical marketing and pricing advice from eight top
online subscription sales experts, including leaders at
Ancestry.com, ConsumerReports.org and Hoovers.
Click to -> http://opt-influence.com/c/pl.cgi?sso2
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

........................ EPUB Discussion List .....................
Post:                                 mailto:epub@list-universe.com
To Join:                         mailto:join-epub@list-universe.com
To Remove:             mailto:leave-epub-721690Q@cool.sparklist.com
Digest Mode:             mailto:epub-digest@lists.list-universe.com
Comments:                    mailto:epub-feedback@list-universe.com