[epub] Re: Subscriber activity

[Lori Ann Clark <lclark@xxxxxxxxxx>]

At 09:19 AM 2/27/2002 -0500, you wrote:
>Do any of you keep track of how many subscribers open your
>newsletters versus just deleting them? How do you do this?
>Is there a particular kind of software that enables you to
>do this? Just as bounces are automatically removed from my
>mailing list, I wish the same were true for "inactive"
>subscribers. I don't want to pay mailing list costs for
>subscribers who are too lazy to unsubscribe.
>
>Melvin Durai
>Writer/Humorist
>http://melvindurai.com

Melvin,

I just had one of the people who works with me who has been learning PHP 
show me how he could send an email using PHP and then track if they opened 
the email and even if they clicked a link on the email and came back to the 
site (so you could say, they were interested in what we had to offer).

I am not sure if a typical mailing list will do this, but I have seen 
several tutorials and more information about how to use PHP for email on 
sites like www.sitepoint.com and I have to admit, PHP looks pretty impressive.

Just in case you don't know, PHP is a server side scripting language that 
is open source and cross platform. The plus of that is that I can develop 
the code on my Windows machine and upload it on my Linux server and it will 
still work. And since it is open source, it is free. You can learn more 
about the language at www.php.net.

HTHs,

Lori Ann


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