[epub] Re: Ezine Subscriptions

["Dr.Mani Sivasubramanian" <drmani@xxxxxxxx>]

Hi Debbie

Thanks for your comments on my post.

>But my audience has a lot of newbies and the internet uninformed.  My
>target audience is Christian homemakers, not Internet marketing wizards.
>A good portion of them are new to the net and totally clueless.

I take your point.  Double opt in might be a touch difficult for
this audience, but not impossible. All it requires is that the
email (automatically generated) that asks them to confirm their
subscription, is a little more detailed than otherwise.

>   It is my experience that a *responsive*
>list requires a more steady, selective and thoughtful growth
>process.  You can't simply sign up people right,left and center
>and then hope to achieve response rates of 23% when you send
>out a special offer to your readers.<
>
>~~~~~~~~~~~~~~~~~~~~~~
>
>But I don't send out special offers.  If I was doing this to make money,
>I'd have thrown in the towel a looong time ago.  This ezine is a
>ministry and its effects on others is far more important than fattening
>my Paypal account.

Debbie, you'll notice that in my post, I never once mentioned the
issue of money or profits.  I mention *responsiveness*, and every
ezine requests a different kind of responsiveness.  You expect your
readers to hear your message and act upon it.  For marketing
and sales ezines, this action is to buy.  For others, this desired
response is different.

I have run several ezines, including three on heart disease alone which
had no profit motive. Still, it is my experience that readers
who have double opted in are more responsive than others.

>Again - I'm not doing ezine marketing.  I have 3 ad spots and stick with
>that.    With nearing
>15,000 subscribers, I don't have the time to hold 50 hands each week
>just to help them join or leave.

By marketing, again, I'm not sticking to the money-making kind.
If you wish to spread your message through a free ezine, you are
involved in ezine marketing.  You're marketing your message,
instead of a product or service.  The process is similar, you need
to target a receptive audience.  My point is only that double opt
in improves the quality of your readership, makes it more
receptive to your marketing.

>Not everyone publishes an ezine to make money.  There's nothing wrong
>with doing that, but my ezine is in a totally different category and
>therefore single opt-in is more appropriate for my target audience.

I respect your opinion, but still believe that double opt in will be
of greater value in the long term by improving the quality of
your readership and saving you from the risk of being accused
of spamming.

Mani

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EPUB archives: http://Ezine-Universe.com/archives/

-----
Attention EPUB readers:

List-Universe subscribers have been asking us so many questions
about co-registration and PPS (pay-per-subscriber) programs
over the past few months that we've decided to jump in with our own
co-registration service. Call us at 1.877.547.8864 or 1.920.490.8553,
or click here for details: http://Opt-Influence.com/c/pl.cgi?pps1 


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