[epub] RE: Subscriber activity

["Dr.Mani Sivasubramanian" <drmani@xxxxxxxx>]

Joe Chapuis wrote:

>"Open rates" are a nonsense statistic used by publishers
>and brokers to create an unverifiable perception of value.

I'm in agreement.  Every ezine has a purpose.  Its effectiveness
must be measured in terms of that purpose, whether it is being
achieved or not.

If you aim to sell your product through your ezine, the measure
to track is the number of sales that result from readers of your
ezine.  If it is to attract visitors to your website, you must
track this figure.

Of course, readers must open your ezine before they can act on
its message.  But to track such a useless statistic as open-rates,
particularly when, as other discussants have pointed out, it is
rather difficult and inaccurate to measure, makes little if any
sense to me.

>Adam Boettiger hit it right on the head:
>>  it may be completely inaccurate

I believe so too :)

Mani
-- 

Dr.Mani Sivasubramanian

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Incredible Power of  Ezine Marketing -- Responsibly
http://www.EzineMarketingCenter.com

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