[epub] Re: Ezine Subscriptions

["Dr.Mani Sivasubramanian" <drmani@xxxxxxxx>]

Nice post, Mark.  And as always, a lot of very valid points made.
Thanks for the insight, I've learned something of value from it.

>Nor will, for example, double opt-in eliminate all spam complaints. People
>reply "no" to the confirmation mail (and get automatically added to the list
>by the mailing software).

I wasn't considering the possibility of automatically adding responders
to the list.  I do this step manually myself, so assumed everyone would
too.  My mistake :)

>Yes, double opt-in subscribers are more likely to be responsive, but that
>doesn't mean single opt-in subscribers aren't responsive either.

Absolutely.  My experience has been that double opt in is more
responsive, but when I went the single opt in route early on
in my e-publishing experience, the list I built was indeed
responsive.  I did spend a lot of time handling unsub requests,
though, and have found this number has come down lately.
The downside is that the growth rate of my ezines is slower.

>You have to work out the numbers for *your* publication. If those single
>opt-ins who might not make it through double opt-in still bring more revenue

Mark, I'm interested in any ideas you have to determine this
percentage.  How, if at all, can you measure the fraction of
single opt-ins who might not confirm their membership,
yet are interested in your publication?  And then, how does
>one determine the value of this group to the ezine's bottom line?

Thanks again for an informative posting.

Mani




-----

EPUB archives: http://Ezine-Universe.com/archives/

-----
Attention EPUB readers:

List-Universe subscribers have been asking us so many questions
about co-registration and PPS (pay-per-subscriber) programs
over the past few months that we've decided to jump in with our own
co-registration service. Call us at 1.877.547.8864 or 1.920.490.8553,
or click here for details: http://Opt-Influence.com/c/pl.cgi?pps1 


........................ EPUB Discussion List .....................
Post:                                 mailto:epub@list-universe.com
To Join:                         mailto:join-epub@list-universe.com
To Remove:             mailto:leave-epub-721690Q@cool.sparklist.com
Digest Mode:             mailto:epub-digest@lists.list-universe.com
Comments:                    mailto:epub-feedback@list-universe.com