[epub] Re: In response to "Tombo" and the benefits of Spamcop

["Patrick D'Acre" <mrktdktr@xxxxxxxxxxx>]

Ahh..yes...branding..as Al Trout would say(the previous ruler of
branding)..it's bad for the cow and worse for the market. In fact, most of
the traditional 'branding' advocates are now aligning(as are we) with Market
based promotions, instead of differentiation. Something to consider. Perhaps
'branding' is the marketing equivalent of the buggy whip?

----- Original Message -----
From: Paul Myers <arkham@buffnet.net>
To: <epub@list-universe.com>
Sent: Wednesday, April 10, 2002 2:15 PM
Subject: [epub] Re: In response to "Tombo" and the benefits of Spamcop


> > Elena Fawkner (Esq.)
> > A Home-Based Business Online
> > http://www.ahbbo.com
>
> Speaking of which...
>
> Elena has a very nice article on branding in the latest issue
> of the National Associtaion for the Self Employed's
> magazine.
>
> Good stuff, Elena. A great example of going offline to target
> your real market.
>
>
> Paul
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