[epub] RE: e-mail address list

[StephenP@xxxxxxxxxxxxx]

                                 ~~~

Is Your List Host Provider Blocked Because of Poor Email Practices?
-------------------------------------------------------------------
   Move your email newsletters and discussion lists to the CLEAN
               email list provider --> SparkLIST.com
-------------------------------------------------------------------
    100% Satisfaction Guaranteed! Click below to sign up today:
             http://opt-influence.com/c/pl.cgi?sprkblk1 

                                 ~~~

Hi, Gary.

 I handle our own in-house lists. I also rent lists all the time. I've found
that e-mail lists are a hard sell.  Many reputable, non-spamming e-mailers
simply won't pay for e-lists. I don't doubt that your list is pristine and
all double-opt-in with everyone having full knowledge of your comprehensive
privacy policy. However, from a list-renter's perspective:

1) e-lists are way overpriced. Currently, e-mail lists run anywhere from
$.25 to $.50 per name or $250 - $500 per thousand compared to snail mail
addys around $95-110/ thousand.
2)  Reptuable renters  have had very bad experiences with high bounce rates.
e-mail addys are pretty ephemeral. They tend to disappear quickly,
especially Hotmail, Yahoo!, and AoL. 
3) Response rates suck rocks. Most e-mailed ads (we're talking around 99%)
are treated as spam at the server level and at the recipient level.

That being said, I recommend a couple of things.

1> Charge a rate that is competitive with snail-mailing lists. 10-15
cents/name
2> Vet your renters. Make damn sure they're not MLM / Quik Bux spammers. Be
sure you get a copy of whatever they're sending by seeding the list with
names that will route back to you.
3> Make it clear in the contract that it is for 1-time use only.

All of the foregoing is IMHO, based on my own experience.

Good luck.

-steve

< - - - orig msg - - - >
> Subject: e-mail address list
> 
> HI,
> 
> I have created a mailing list consisting of thousands of e-mail addresses
> of California Therapists. (This was done for some of my own marketing
> efforts.)  This list is updated about monthly, with all incorrect or
> changed addresses corrected or dropped.  The listees are also receptive
> to receiving work-related ads.
> 
> I have been asked to sell the list to a couple of very credible vendors. 
> But I have no idea how to charge them.  (per name? total? send paper?
> diskette?)
> 
> Any ideas?
> 
> GARY GOLDMAN
> 


                                 ~~~

       EPUB archives: http://Ezine-Universe.com/archives/

........................ EPUB Discussion List .....................
Post:                                 mailto:epub@list-universe.com
To Join:                         mailto:join-epub@list-universe.com
To Remove:             mailto:leave-epub-721690Q@cool.sparklist.com
Digest Mode:             mailto:epub-digest@lists.list-universe.com
Comments:                    mailto:epub-feedback@list-universe.com