[epub] Amazing Spam Facts Revealed

["Ed Osworth" <ed@xxxxxxxxxxxx>]

With the lengthy discussion on Spam today I decided the
group might be interested in an article I sent out in
my Tipsheet ezine today.

***************

How 150 people are killing internet 
marketing for us all.

**************

Yesterday I received  a phone call from someone 
telling me about plans he had to sell a product 
from my ResaleRights.com site using bulk e- 
mail.

I told him the harsh reality and then he backed off 
from wanting to use that approach.

It is hard to believe that folks even consider this 
method of marketing a possibility anymore. They 
really must believe what they read in the spam 
emails they get promoting spam services.

They all need to read this weeks NewsWeek magazine 
(08-19-02). It has a "must read" article about the 
spam situation.

It has data that blew my mind, even though I have 
always known that the effectiveness of bulk e-mail 
is nil.

The most amazing statistic was from an experienced 
spammer who revealed her conversion ratio.

It was 25 responses to 1 million emails sent!

Figure it will take 75-100 responses to get one sale 
and you are looking at a sale for every 3 to 4 
million emails sent.

Pretty pitiful.

Another mind boggling stat was that 90% of all spam 
is sent from a group of under 150 people.

Think about that folks. 150 folks are killing e-mail 
marketing for the rest of us.

NewsWeek also revealed that some of these folks are 
doing it for major corporations on a contingency 
basis. In other words, they e-mail for free and only 
get paid for the results.

I'm sure you may have received these "corporate 
spams". They promote major car manufacturers, 
Credit card companies, and even well known non-
profit organizations.

These corporations, by working with these folks, are 
participating in killing e-mail marketing as well.

Here is what I am now doing when I get these emails.

I go to the corporate web site and find the e-mail 
address of the most important person I can find.

Then I send them a copy of the spam with a little 
note informing them that because they use spam to 
promote, I will never buy their product, donate to 
their organization, or use their services for the 
rest of my life.

I'm just one person, but as the saying goes "If you 
are not part of the solution, you are part of the 
problem".

All the Best in Your Success

Ed Osworth
edoz@resalerights.com

ResaleRights.com - The Original Online Source for 
Resellable Ebooks, Audio Products and Software
http://www.resalerights.com 

Get Ed's original report "The 7 Steps to Resale Rights
Success"
By sending any e-mail to tipsheet@getresponse.com


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