[epub] RE: Need input for best practices

["Lisa Micklin" <lisa@xxxxxxxxxxx>]

>but it seems as if everybody talks only about
>getting addresses and permission and
>not much about other aspects of email
>publishing.

>So, tell me what you think some
>"best practices" are for any aspect of
>email publishing.

Hi Janet, et al~

One best practice that I see can be leveraged more
is the composition of the ezine's subject line.
For example, a best practice would be to have your
ezine name in [brackets] followed by a clear
subject name.  Another would be to have
a compelling subject line that doesn't sound like
sp*m.
Here's an article on subject line composition
for those who are interested
http://www.ezezine.com/resources/subjectlines.html

Another best practice I've seen is to develop a
relationship with your readers (e.g. the way you
almost always solicit feedback and perspectives in E-T)

Also, consistency of publication is essential.  Nothing
worse than an ezine you sub to disappearing for 2 months,
out of sight out of mind, suddenly showing up in your inbox, Monday
morning along with 150 other emails. Show me the unsubscribe
button! I think publishers get burned out after a while.
(Here's a list of pointers to avoid burnout
http://www.ezezine.com/resources/noburnout.html )

Looking forward to seeing what everyone else
has to say on this issue.

Best,
Lisa Micklin
http://www.ezezine.com



-----------------------------------------------------------------
   --> Get the Best Minds in the Business for under $1000! <--

Put your email-publishing product or service where 25,000+ pros
   in e-publishing and e-marketing will see it with a flexible
    ad package on the EmailUniverse.com Resource Network.
  Make CONTACT, Build INFLUENCE or Get MAXIMUM IMPACT.
    Enlist EmailUniverse.com in your next ad campaign!
     http://opt-influence.com/nl/pl.cgi?emailuniverse
-----------------------------------------------------------------