[epub] Blogs and email

[Janet Roberts <janet@xxxxxxxxxxxxxxxxx>]

At 11:10 AM 7/24/2003 +1000, Dr. Mani wrote:

>   All the benefits of an email newsletter kick in *only* after
>   the ezine is delivered to the reader, and then opened and
>   read.  That's the area I believe blogs will run circles
>   around ezines in the future. Scarily, the very near future!

Hey, listers, Mani is on to something here. The discussion about blogs 
possibly replacing email is becoming a hotter topic now. What do you all 
think? Will blogs replace email, or will they be the next version of push 
technology: interesting in concept but something the general public will be 
unwilling or unable to execute?

I'm not ready to write off email despite the problems. Yes, undeliverables 
are still higher than they should be. But in order to be successful a blog 
has to develop a wide base of people who will make the deliberate effort to 
go to the site every day or multiple times a day to see what's there. What 
is one of the conventional wisdoms about email and Web interaction? That an 
email newsletter will remind people to go to the site.

Personally, I don't usually go to a Web site unless I get an email 
reminding me to do it. For example, I love reading Anne Holland's blogs. 
But I don't go to the site every day unless I get an email reminder.

And what about when the day comes that there are so many blogs that they 
cease being the next hot thing, like email was? How will these people get 
the word out and entice people to come?

I guess I'm just not ready to drop email despite its problems and rush on 
to the next big thing, the way prairie farmers used to farm a piece of land 
until exhaustion and then find a new farm.

Janet
Editor
http://EmailUniverse.com/



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