[epub] Blogs and email and channels

[Janet Roberts <janet@xxxxxxxxxxxxxxxxx>]

Welcome, Shannon and Reagan, and thanks for introducing yourselves to the 
list. Any other newscomers want to step into the limelight? I know you're 
out there; I can hear you breathing ...

At 05:14 PM 7/25/2003 +0100, Ross Hall wrote:
> In publishing terms the blogs that I have seen have been more like columns 
> than newsletters / ezines in their own right. I would see them as being a 
> part of the mix that a publisher might deploy rather than being the basis 
> of something in its own right.

I think a really great interactive marketing or publishing program has 
several different channels: The Web site itself, as the archive of basic, 
unchanging information; a blog (or two or more) for late-breaking news that 
comes out between editions, and an email newsletter that broadcasts current 
messages to an interested audience and does the marketing for the blogs and 
the Web site. Each channel has its own unique benefits and challenges.

We're not looking at a blog yet for EmailUniverse.com, probably because we 
publish several times a day, so it basically amounts to a blog anyway. 
Although I might float the idea of a blog for Ezine Tips now that we're 
publishing only once a week. I need some place to stash the little items 
that are crucial to know yet would make the weekly ezine way too long.

That's what I do with my own blog and email newsletter, both of which are 
on hiatus at the moment but should be getting jump-started in the next week 
or so.

Off to bug our way-busy tech guy about blogging. The selling point for him 
is that I should be able to run the blog without him having to post 
everything in addition to everything else he has going  ....

Janet
http://EmailUniverse.com/


-----------------------------------------------------------------
  --> Get the Best Minds in the Business for under $1000! <--

Put your email-publishing product or service where 25,000+ pros
  in e-publishing and e-marketing will see it with a flexible
   ad package on the EmailUniverse.com Resource Network.
 Make CONTACT, Build INFLUENCE or Get MAXIMUM IMPACT.
   Enlist EmailUniverse.com in your next ad campaign!
    http://opt-influence.com/nl/pl.cgi?emailuniverse
-----------------------------------------------------------------