[epub] RE: "legitimate email marketers"

["Lois Carter Fay/Marketing Idea Shop" <lcf@xxxxxxxxxxxxxxxxxxxxx>]

Mark Jeantheau wrote:

>In a recent List-News, I saw the phrase "legitimate email
marketers."
Can someone define that for me? In my mind, unless you have
permission
from the recipient to send them emails, you are spamming. Is
there some
other interpretation of this phrase that the industry uses to
call
spamming "legitimate email marketing," or are they playing fair
with the
term?<

Mark, you hit the nail on the head. "Legitimate email marketers"
are companies that have something to sell using email AND they
have the recipient's permission to contact them via email. That
can be an whole host of companies--from Amazon.com to ezine
publishers, like me.

Lois Carter Fay, APR
Publisher, "MarketingIdeaShop BRAINY BITS" Weekly Ezine
Brainy marketing ideas and resources for marketers and small
businesses
Email lcf@xxxxxxxxxxxxxxxxxxxxx
On the Web at http://www.marketingideashop.com
To subscribe visit: http://www.marketingideashop.com
Receive "67 Ways to Promote Your Business" by return email!


Please support our new sponsor: MarketingWords.com
 -----------------------------------------------------------------
            I Can't TELL You How To Do It ...

  But I can SHOW you. I'm Karon Thackston, and I can show you
    how to find your perfect audience, discover their needs,
       give them what they want and produce an amazingly
     successful ezine. Over 80 resources, 70 free places to
       promote your ezine, 2 professionally designed HTML
            templates & free bonuses are included.

        Get serious about your ezine, starting today!
           http://opt-influence.com/nl/pl.cgi?mw
-----------------------------------------------------------------