[epub] Virus problems - how they affect the publisher

[Ross Hall <ross.hall@xxxxxxxxxxxx>]

So I started getting these "return receipts" for messages I didn't 
send. A quick check showed the original message contained the Blaster 
virus, or some such varient.

Given I was working on a Mac, take precautions etc, etc, etc I was 
rather surprised. I was also rather concerned that the message appeared 
to have come from me when clearly it didn't. It was only when I did a 
bit of digging that I discovered the virus has its own mail client (in 
effect) that infects the user's computer, grabs an eMail address and 
then fires out message as if from that address.

So here's the rub....

This unadvertised problem could be causing us problems. For a start we 
don't know who is infected, but we also appear to send messages we 
didn't. There is a risk that our advertisers and subscribers are going 
to hear from "us" and blame "us" for the transmission of these viruses. 
And as a result our reputation may suffer.

The question I think is how are we going to deal with this situation?

Thoughts anyone?



Ross ;-))

--
Ross Hall,
G A R O L Ltd.
Information and Knowledge Management Consultants

+44 (0)20 8902 0618
28 Dalmeny Close, Wembley, HA0 2EU, United Kingdom
http://www.garol.com


Please support our new sponsor: MarketingWords.com
-----------------------------------------------------------------
           I Can't TELL You How To Do It ...

 But I can SHOW you. I'm Karon Thackston, and I can show you
   how to find your perfect audience, discover their needs,
      give them what they want and produce an amazingly
    successful ezine. Over 80 resources, 70 free places to
      promote your ezine, 2 professionally designed HTML
           templates & free bonuses are included.

       Get serious about your ezine, starting today!
          http://opt-influence.com/nl/pl.cgi?mw
-----------------------------------------------------------------