[epub] Re: Ad Swaps

["MerlesWorld.com" <merle@xxxxxxxxxxxxxxx>]

Hi Lois

I have used ad swaps extensively over the past 4 years to grow my
subscriber lists and drive traffic to my site. Your best bet is
to subscribe to related ezines that cater to your target market
and then contacting the ezine owner about doing a swap. If you're
list is larger just do a 2 for1 or 3 for 1, you get the idea, to
even things out. I also keep a small database of ezine publishers
that I contact at least once a month to see if their up to a new
swap. Swapping with others is a great promotional tool and I for
one would highly recommend it. You can find plenty of ezines to
swap with in databases like http://www.lifestylespub.com


Good luck!

Merle
http://EzineAdAuction.com
"Where Some of the BEST Deals in Ezine Ads are Made"


----- Original Message ----- 
From: "Lois Carter Fay/Marketing Idea Shop"
<lcf@xxxxxxxxxxxxxxxxxxxxx>
To: <epub@xxxxxxxxxxxxxxxxxxxxxxx>
Sent: Tuesday, September 16, 2003 10:18 AM
Subject: [epub] Ad Swaps


Have any of you swapped ads in your ezines with publishers of
other ezines? I'm especially interested in learning about whether
you have done this with ezines you have never heard of. How do
you determine which ezines would be best for your advertising?
Has this been a successful strategy for you to build your list?



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