[epub] RE: Unsubscribe

["Saunders, Keith" <Keith.Saunders@xxxxxxxxxxxxxxxxx>]

Please unsubscribe

-----Original Message-----
From: Lois Carter Fay/Marketing Idea Shop
[mailto:lcf@xxxxxxxxxxxxxxxxxxxxx]
Sent: Wednesday, September 24, 2003 6:40 AM
To: epub@xxxxxxxxxxxxxxxxxxxxxxx
Subject: [epub] Re: Does permission expire? WAS Re: ezine relaunch


Janet,

Although I was one who urged Denise to institute a resubscribe program, you
bring up some valid points and I tend to agree with you. I would probably
ask my subscribers to opt OUT if:

--> I had published my ezine for at least a year before circumstances
intervened and I had to stop.
--> I had an unsubscribe system in place that automatically unsubscribed
bounced email addresses.
--> The "manual" unsubscribe was a one-click deal.

I don't think that permission expires if you are continuously communicating
with your subscribers. It's a gray area if you aren't keeping in touch
regularly, but if you have a system in place to eliminate bounces and handle
the few negative replies, I think you should go for it. The risk is worth
it, IMHO. And you'll end up with a pretty good list.

On the other hand, the advantage to requiring subscribers to opt IN is that
you will get a squeaky clean list, so when you do build it to a very large
subscriber base, you can begin to make some money on selling advertising in
it.

Lois Carter Fay, APR, Publisher
"MarketingIdeaShop BRAINY Tidbits" Weekly Ezine
Brainy ideas & resources for marketers & small biz
lcf@xxxxxxxxxxxxxxxxxxxxx
http://www.marketingideashop.com

----- Original Message -----
From: "Janet Roberts" <janet@xxxxxxxxxxxxxxxxx>
To: <epub@xxxxxxxxxxxxxxxxxxxxxxx>
Sent: Tuesday, September 23, 2003 10:53 PM
Subject: [epub] Does permission expire? WAS Re: ezine relaunch


> Hi  everybody:
>
> I'm late chiming in on this issue, but I'm interested because I am going
to
> be relaunching an ezine in the next month, and it hadn't occurred to me to
> ask people to resubscribe, because I assumed that once they give
> permission, and as long as I don't change the newsletter's focus, the
> permission is good until they withdraw it (as in unsubscribing).
>
> This makes me wonder if permission ever expires without an active
> unsubscribe, assuming as I said before that you don't change the
newsletter
> so much that it becomes vastly different from what people signed up for
> originally.
>
> If your sign-up procedure doesn't include an expiration date, can you
> assume that you can keep emailing people until they tell you to stop? Does
> an ezine changing its publication frequency constitute breaking an
agreement?



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