[epub] Re: ezine relaunch

[Mydenise@xxxxxxx]

Hi, Everyone ...

Once again I thank you all for your valued feedback about relaunching my 
ezine.  I also appreciated Janet's perspective of addressing my concern/
question from a different angle.  (Which in some ways as me more confused 
than ever about the best direction :)).

After contemplating everyone's viewpoints, I have decided to take a sample 
of my subscriber list and take a similar approach suggested by David 
(modeled after another relaunched ezine).  So I will not ask them to re-opt
in, but will mention give instructions upfront for anyone who wants to opt 
out.  I will give that a week to see what happens.  If I get any 
complaints, I will reconsider the "re-opt" option. 

How I came up with my decision was putting myself in the shoes of a 
subscriber.  I know in the past when other ezines have asked me to re-opt 
in for any reason, I get very annoyed that I have to go through the motion 
again of re-subscribing.  And many times don't, not because I don't enjoy 
the ezine, but because I put a high price tag on my time and feel as though
it is a waste of my time when I have already given permission (as Janet pointed out).

Also when I read the sample verbiage that David provided from another 
relaunched ezine, I felt as though the publisher was being very respectful 
of me as a past subscriber with his/her intro statement.   Ie., reminding 
me I had subscribed in the past and that quality content would continue, 
but also stating upfront how I could unsubscribe if I choose so.

Obviously, I am one person and others may have a different reaction.  As 
publishing is only a means for me to establish credibility with potential 
prospects and promote my business and its services, I am not looking to 
generate income from it.  So I don't know if having a squeaky clean list 
is as important to me (?).  I am sure as it is, that I will get a 
significant % of hard bounces which I can deal with.

Once again, thanks for all your wisdom.  I am very grateful that this 
group exists and you are all willing to share your knowledge.

Warmly,
Denise Corcoran
Master Business Coach, Strategic Consultant,
NLP & Creations Technology Expert
The Empowered Business (tm)
http://www.EmpoweredBusiness.com

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