[epub] Re: A O L Not welcome.

[Ross Hall <ross.hall@xxxxxxxxxxxx>]

On Wednesday, October 8, 2003, at 08:10 PM, MaidenFate@xxxxxxx wrote:

> Why lose out on this business? It may be frustrating for the 
> publisher, but no one said being a publisher was easy. Work with AOL on getting 
> listed on its "I'm not a spammer" list. It's definitely worth the effort.


The way I'm approaching this issue is to think of AOL as a wholesaler or distributor. In order to get my eZine in to people's inboxes I have to negotiate with them for access rights. I don't mind doing this - it actually doesn't take much effort on my part and hopefully produces a few new users.

I have banned groups of eMail users from mailing lists in the past - primarily the free webmail users. The reality in that situation was I was sending a .5MB file every month, which would have played havoc given a webmail address has a 4-5 month lifespan!

If a business decision is made to exclude certain groups of eMail users then I see no problem with that. However, if the decision is based on irrationality then that is a different matter.


Ross ;-))

--
Ross Hall,
Independent business & technology consultant

+44 (0)20 8902 0618
28 Dalmeny Close, Wembley, HA0 2EU, United Kingdom
http://www.rosshall.co.uk