[epub] QUERY: Posting two issues of one ezine?

[Janet Roberts <janet@xxxxxxxxxxxxxxxxx>]

Here's a question I would like to throw out to the epub audience, and, I 
hope, flush some of you lurkers out from the underbrush:

I see more email publishers sending their newsletters twice: in one send, 
they send the whole issue. In a follow-up send, either the same day or the 
day after, they send a short email with a link to the newsletter at their 
sites and a note that recipients should go to the site if  they didn't 
get  the newsletter.

I know why people do that; in case a content filter stops a newsletter 
because of something in the body copy, the follow-up email should have few 
potentially objectionable terms in it.

If you do that, do you get any measurable increase in response, readership, 
opens, etc.? Me, I'm not convinced of it, because I think the tide in 
filtering is moving to address verification and IP/ISP/domain-name blocking 
rather than content filters. That's what we see, anyway.

What do you folks think? Do you have any experience with this? Did you try 
it and then discard it? Are you thinking about it?
Inquiring minds want to know.

Janet


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