[epub] Re: QUERY: Posting two issues of one ezine?

["Merle's World" <merle@xxxxxxxxxxxxxxx>]

Hi Janet

I actually do my ezine this way. I send out the text version of
the newsletter then wait, usually a day or so then send out a
plain message with a link stating where they can read the current
issue online. Of course, this is a lot more work for me as I now
have to make two versions of my ezine text and HTML but I do feel
this gives me a better chance of slipping past the filters.

You are correct though it's effectiveness seems to be diminishing
as I think "whitelisting" is the way to go. I do ask my
subscribers to whitelist our ezines email address. I've even gone
so far as to send out separate mailings asking them to do so.
With the new AOL 9.0 if a subscriber does not know how to turn
off the default filtering and you are not on their "friend/buddy"
list they won't even get your ezine, let alone know you sent it.
I do put a tracking link on the second mailing where they can go
read it online and generally only about 2.5%  of my readers are
using it. So, they either are getting it the first time or they
aren't reading my second message and opening the HTML version as
much as I'd like. Some people will unsubscribe as they might get
annoyed with the second notification. So be it. Those who are
loyal readers, don't mind the second mailing and are usually glad
to see a reminder in case they missed it.

The way I look at it is if someone really wants to get my ezine
and they like the content, they'll whitelist me or check their
garbage before hitting the delete key on what their filters are
catching. I use filters myself but never never let it delete
anything until I glance through it to see what it has decided is
junk. I want to make that decision for  myself. Does this take
more of my time? Sure, but I'd hate to lose a precious ezine that
I might really love just because a piece of software decided it
was junk and discarded it.

Regards,

Merle
http://MCPromotionsPress.com
http://MerlesMission.com
http://EzineAdAuction.com



----- Original Message ----- 
From: "Janet Roberts" <janet@xxxxxxxxxxxxxxxxx>
To: <epub@xxxxxxxxxxxxxxxxxxxxxxx>
Sent: Tuesday, November 11, 2003 10:47 AM
Subject: [epub] QUERY: Posting two issues of one ezine?


Here's a question I would like to throw out to the epub audience,
and, I
hope, flush some of you lurkers out from the underbrush:

I see more email publishers sending their newsletters twice: in
one send,
they send the whole issue. In a follow-up send, either the same
day or the
day after, they send a short email with a link to the newsletter
at their
sites and a note that recipients should go to the site if  they
didn't
get  the newsletter.

I know why people do that; in case a content filter stops a
newsletter
because of something in the body copy, the follow-up email should
have few
potentially objectionable terms in it.

If you do that, do you get any measurable increase in response,
readership,
opens, etc.? Me, I'm not convinced of it, because I think the
tide in
filtering is moving to address verification and
IP/ISP/domain-name blocking
rather than content filters. That's what we see, anyway.

What do you folks think? Do you have any experience with this?
Did you try
it and then discard it? Are you thinking about it?
Inquiring minds want to know.


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