[epub] Re: The *other* side of "Doomsday?"

[Lewis Sandbeck <lewis@xxxxxxxxxx>]

> 1.  You'll find out who your readers (or 'responders') are.  By asking
> them to perform a particular action, or cease to continue receiving
> your ezine, you're putting it all on the line.  It's a risk, sure.  
> But one
> worth taking.  Because the folks you're losing are the ones you WANT
> to lose!

It's a real eye opener.  We combined multiple ezines into one and felt 
to keep in good practice we needed to have people re-opt into the new 
Ezine and we haven't regained half of what we had. When we did the 
transition we also implemented a registration system which has 
increased the quality of the feedback we get.  Overall it was a 
positive thing to do but I wouldn't want to have to re-opt everyone in 
again so soon.  We still get, "what happened to..." emails and it's 
almost been a year.

Lewis

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