[epub] Re: Is this why ezine advertising will die out?

["Dr.Mani Sivasubramanian" <drmani@xxxxxxxx>]

> The fact that YOU are promoting YOUR system in YOUR ezine to YOUR readers
> (friends) SHOULD show much higher numbers than the same system be promoted
> by someone who is not connected with your product/service.


I agree, David.

But the numbers I shared in my "Year-end Letter" are NOT
for my own products, but others that I endorsed.

See http://www.EzineMarketingCenter.com/mani-letter-2004.htm

My point being: "Shouldn't list owners first forge a *relationship*
with their lists, one where their recommendations or approved
advertisements are trusted by readers, who then respond to
them - BEFORE they charge a $3 to $35 or higher CPM for ads?

Best wishes

Mani


--
Dr.Mani Sivasubramanian
The Ezine ANTI Marketer ;)

http://www.EzineMarketingCenter.com/anti/
anti-info@xxxxxxxxxxxxxxxxxxxxxxxx

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