[epub] Re: Is this why ezine advertising will die out?

["Dr.Mani Sivasubramanian" <drmani@xxxxxxxx>]

Hi Gary

> What makes you think that you've run a proper test after only ONE 
appearance

I agree, mine is NOT a *proper* test.  But the numbers are very
depressing, even for a first time run.

>  in each of the other ezines? And to compare them to your own list 
> (which presumably has seen your message many times)

The numbers I shared are for a new product, not one which my own
list has been exposed to repeatedly.

>  The old marketing maxim is still true. You need to expose your 
> offer to readers more than once to be effective.

Old maxims need to be challenged - and re-proven - in the changed
circumstances in recent times.  Which is the purpose of my post.

>  Our most successful sponsors advertise once or twice a month - 
> every month. And have done so for years.

Would you be willing to share some numbers (anonymously, you won't
need to give details of the advertisers, or even the nature of the
product, if you don't like to) to show that such repeat sponsors *do*
have good results from the repeat exposure?

I wrote:

> > I've lost faith in ezine advertising... and if anyone can make
> > me see the light, I'd be delighted ;)

I'd like to clarify that I am NOT putting down ezine advertising.  I am
willing to be convinced - but won't accept opinion or platitudes instead
of hard numbers.

Best wishes

Dr.Mani

--
Dr.Mani Sivasubramanian
The Ezine ANTI Marketer ;)

http://www.EzineMarketingCenter.com/anti/
anti-info@xxxxxxxxxxxxxxxxxxxxxxxx



        Please support our sponsor: EmailUniverse.com
-----------------------------------------------------------------
--> Get the Best Minds in the Business for under $1000! <--

Put your email-publishing product or service where 25,000+ pros
 in e-publishing and e-marketing will see it with a flexible
    ad package on the EmailUniverse.com Resource Network.
    Make CONTACT, Build INFLUENCE or Get MAXIMUM IMPACT.
     Enlist EmailUniverse.com in your next ad campaign!
      http://opt-influence.com/nl/pl.cgi?emailuniverse
-----------------------------------------------------------------