[epub] RE: [EmailSherpa] Can-Spam Bad News ... Pls Forward

["www.CoachMaria.com , America's Business Growth Specialist" <yahoo@xxxxxxxxxxxxxx>]

Subject: [EmailSherpa] Can-Spam Bad News ... Pls Forward

Jan 21, 2004

Update Memo: CAN-SPAM Good News & Bad, Bad, Bad, Bad News

SUMMARY:  We just spent two and a half hours quizzing the FTC's
attorney on exactly how the new law affects emailers.  Here's a quick,
handy round-up for you:
   Good news: It's fairly easy to comply with message content
   Bad News #1: It's hard to comply with opt-out rules. Welcome
                to suppression file hell...
   Bad News #2: The law applies to more types of organizations
                and email than you think
   Bad News #3: There's no "grace period."
   Bad News #4: And, almost anyone can sue you

Read on ... and then forward to your legal department:
http://www.marketingsherpa.com/sample.cfm?contentID=2576
 (Open access = permanent)


More Recent MarketingSherpa Headlines:

>>  Palo Alto Software Raises its Sales Conversion Rates from
    1.01 to 2.39 with Site Design Tweaks
http://www.marketingsherpa.com/sample.cfm?contentID=2574

>>  How to Get Shoppers to Actually Use the Web Kiosks in Your
    Retail Store: 5 Tactics
http://www.marketingsherpa.com/sample.cfm?contentID=2572

>>  EXCLUSIVE: AOL Sources Confirm Existence of New Enhanced
    White List -- What eMailers Need to Know
http://www.marketingsherpa.com/sample.cfm?contentID=2568

Link to complete list of recent headlines:
http://www.marketingsherpa.com/articles.cfm

Search SherpaLibrary by topic:
http://library.marketingsherpa.com/search.cfm


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