[epub] It all boils down to subscriber QUALITY

["Dr.Mani Sivasubramanian" <drmani@xxxxxxxx>]

> because one of those might turn out to be a customer. Other publishers 
> think it's not their responsibility to help subscribers clean their 
> contact lists and that those too lazy to white list publications they 
> asked to receive really aren't ideal subscribers anyway.
>
> We lean toward the latter.

I agree with Will.

If a subscriber won't take the trouble to add you to their whitelist,
the chances of him/her taking the time and trouble to *read* your
ezine is not too good.

I let them go :)

Dr.Mani
... the Ezine ANTI Marketer ;)
http://www.EzineMarketingCenter.com/anti/


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