[epub] RE: Incentives ( was co-reg)

["Maria Marsala, Elevating Your Business" <yahoo@xxxxxxxxxxxxxx>]

<snip> In fact, I would argue that an "incentivised" subscriber is always
worth
LESS than a subscriber that was "sold" on the benefits of joining your
email list.</snip>


While I can see the logic in that statement, I would respectfully disagree.


1) I think folks are ezined out, and are being more careful on what lists
they subscribe to.  An ezine that provides an incentive, will win out over a
site that doesn't.   In fact, I think that I read that the average person is
subscribed to 16 ezines per month. (I'm working to get down to lower than
that number)

2) Consider the number of business consultant (really!)  Someone is doing a
search on consultants, goes to the top 5 web sites.  They like what they
see, and already they are subscribing to enough ezines.  That incentive is
the thing that could put them on top.

3)  I don't mind at all if someone subscribes and then unsubscribe after
receiving my welcome note with the links to my downloads.  It's their
choice.  It's the nature of the beast and I've been known to do it myself,
too.  I quickly look at the download, and don't' like what I see or it's the
"same old, same old", and I unsubscribe.   I like having the choice ;)

4) Offering incentives is part of setting up a marketing funnel.  I'm
writing an article on this subject, however, it starts with something at no
cost, and goes up from there.

5) Yes, it does bring freebie seekers into your e-zine.  Again, that's the
nature of the beast.

6) I know of at least two clients, who have brought in more than 4K, who
subscribe to my e-zine BECAUSE of the incentives.  They wanted to get to
"know me" a bit more, and then after a few months hired me.

I will think of more later ;)

Best of success and lots of joy,
Maria Marsala
______________________________________________________________
Business Builder, Trainer, Author, and former Wall Street Trader

Powering-UP service businesses and their owners since 1998
Moving business owners from overwhelming busy-ness
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