[epub] Re: What is your Holiday Ezine Delivery schedule?

[Dawn Rivers Baker <editor@xxxxxxxxxxxxxxxxxxxxxxxxxx>]

Hey Chris.

My publishing schedule for The MicroEnterprise Journal may be of interest 
here because it is a possibility that you didn't cover in what you wrote so 
far.

I'm a content product but I don't use the ad-based periodical business 
model, I use the newsletter business model -- paid subscriptions and almost 
no advertising.

That said, testing in previous years convinced me that my readership goes 
way down during the last two weeks of the year which, as you say, makes 
sense for a B2B publication.

Ordinarily, the MEJ is published on Mondays but I don't publish a regular 
issue during the last two weeks of the year. I do publish an annual 
year-end legislative report at that time, which is a follow up on earlier 
articles. I usually start researching that around now.

I find this schedule works for me, for my readers, and for my sources. And 
yes, you have my permission to publish these comments.

Cheers!
Dawn


Dawn Rivers Baker
2003 Small Business Journalist of the Year
Syracuse (NY) District, U.S. Small Business Administration

Editor-in-Chief
The MicroEnterprise Journal
http://www.microenterprisejournal.com
Where the nation's business meets microbusiness.
P.O. Box 41
Sidney, NY 13838
607-428-0521