[epub] Whether it is every ok to add subs without permission

[Christopher Knight <chris@xxxxxxxxxxxxxxxxx>]

Terry sent me this question and wanted to ask the EPUB members for advice:

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FROM: TerryM2442@xxxxxxx

I'm trying to get a message out to the group (and sent one to you) about 
whether it is EVER ok to add subscribers to one's list without their opting 
in, ie when they purchase a product or service, etc.

Thanks,
Terry

www.ADDconsults.com Got ADD? Get Help!
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My answer to Terry's question:

It is wrong to add a person to an email newsletter without their permission.

It is not ok to add prospects to an email list without their permission. 
Better to email these folks one-on-one.

It is ok to send *transactional* emails to clients who are involved in a 
transaction with you, but to send them in a frequency that becomes abusive 
could be taken as an 'hostile' act by your clients.

Best to seek permission before mailing.

Homework for you to do: Go read the December 16th US Federal CANSPAM act 
update where they went into deep analysis on what constitutes a 
"transactional" email vs. a commercial email.

CAN-SPAM ACT - FTC December 16, 2004 Ruling:
http://emailuniverse.com/ezine-tips/?id=1223&cat=strategy



To Your Email Newsletter Success!
Christopher Knight, Publisher
http://EmailUniverse.com/ezine-tips/
http://EzineArticles.com/






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