[epub] Re: Newsletter service or install my own software?

[Dawn Rivers Baker <editor@xxxxxxxxxxxxxxxxxxxxxxxxxx>]

At 04:24 PM 1/20/05, Jay wrote:
> Most established online businesses have merchant accounts with shopping 
> carts that serve to process credit card orders in-house.  Lacking that 
> basic ability is an amateurish mistake, and shows the company is likely a 
> one person shop being run out of someone's home-- which, right or wrong, 
> doesn't breed confidence.
>
> --Jay

In light of the fact that 54% of all U.S. businesses are home-based 
businesses and 75% of them are one person shops, making a connection 
between "a one person shop being run out of someone's home" with a lack of 
credibility is extraordinarily ignorant, regardless of how common a 
misperception it may be.

It might be better for the entire small business community if people sought 
to address these prejudices instead of perpetuating them by pandering to 
them. But I guess that sort of thing rarely makes for a good business 
model, huh?

Cheers!

Dawn Rivers Baker
Editor/Publisher

The MicroEnterprise Journal
http://www.microenterprisejournal.com
Where the nation's business meets microbusiness.
P.O. Box 41
Sidney, NY 13838
607-428-0521 

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