[epub] Re: Newsletter service or install my own software?

[Jay Chandler <jchandler@xxxxxxxxxxxxxxxxxxx>]

The reason they lack in credibility is because it's a lot easier to get an 
established corporation to play by the rules than it is to shake down an 
individual in the event of poor service.

I ran a business for four years in college, and took steps to ensure it 
didn't come across as a "fly by night" company.  I had a .com domain (the 
.biz and the .info don't have the same feel to most people, not sure why 
this is), I paid a whopping $50 a month to have a business address people 
could send things to me via, and invented a half dozen fake employees to 
send email through.

I also had the website done professionally.

Getting back to the topic at hand, the same theory applies to credit card 
processing.  You can get a premade shopping cart for a whopping $200 (or 
less if you know how to code), and merchant accounts are easy to get 
provided your credit's not in the toilet.

Even PayPal is preferable to ClickBank, but if you're serious about 
processing credit card payments there's really no substitute for a merchant 
account-- or even going in with two or three other companies to split the 
costs of one.

And, as always, credibility depends solely upon the impressions of the 
consumer.
--J



At 01:56 PM 1/20/2005, you wrote:
> In light of the fact that 54% of all U.S. businesses are home-based 
> businesses and 75% of them are one person shops, making a connection 
> between "a one person shop being run out of someone's home" with a lack of 
> credibility is extraordinarily ignorant, regardless of how common a 
> misperception it may be.
>
> It might be better for the entire small business community if people 
> sought to address these prejudices instead of perpetuating them by 
> pandering to them. But I guess that sort of thing rarely makes for a good 
> business model, huh?
>
> Cheers!

--
Jay Chandler
USA Plastic Cards
Century Centre II
2603 Main Street, 11th Floor
Irvine, CA  92614
Direct Dial-949-851-2114
Fax-949-851-2110
http://www.usaplasticcards.com 



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