[epub] Re: Newsletter service or install my own software?

["jl scott, ph.d." <jlscott@xxxxxxxxx>]

Well, I can't resist this ...  What did inventing "a half dozen 
fake employees to send email through" do to YOUR credibility? 
Does having a merchant account improve that deception?

"... merchant accounts are easy to get provided your credit's not 
in the toilet," is a statement wholly uncalled for, as well as 
incorrect.  Many folks whose credit is NOT "in the toilet" CHOOSE 
to use third-party merchant accounts - and there are good reasons 
why.

Here's some information on why NOT to have your own merchant account:
http://www.i-Cop.org/articles/merchant-accounts.htm

And, if you don't believe it, read Rick Beneteau's article at:
http://www.i-Cop.org/articles/ccfraud.htm

jl

jl scott, ph.d., Director of iCop


Jay Chandler wrote:

> The reason they lack in credibility is because it's a lot easier to get 
> an established corporation to play by the rules than it is to shake down 
> an individual in the event of poor service.
>
> I ran a business for four years in college, and took steps to ensure it 
> didn't come across as a "fly by night" company.  I had a .com domain 
> (the .biz and the .info don't have the same feel to most people, not 
> sure why this is), I paid a whopping $50 a month to have a business 
> address people could send things to me via, and invented a half dozen 
> fake employees to send email through.
>
> I also had the website done professionally.
>
> Getting back to the topic at hand, the same theory applies to credit 
> card processing.  You can get a premade shopping cart for a whopping 
> $200 (or less if you know how to code), and merchant accounts are easy 
> to get provided your credit's not in the toilet.
>
> Even PayPal is preferable to ClickBank, but if you're serious about 
> processing credit card payments there's really no substitute for a 
> merchant account-- or even going in with two or three other companies to 
> split the costs of one.
>
> And, as always, credibility depends solely upon the impressions of the 
> consumer.
> --J
>
>
>
> At 01:56 PM 1/20/2005, you wrote:
>
> > In light of the fact that 54% of all U.S. businesses are home-based 
> > businesses and 75% of them are one person shops, making a connection 
> > between "a one person shop being run out of someone's home" with a 
> > lack of credibility is extraordinarily ignorant, regardless of how 
> > common a misperception it may be.
> >
> > It might be better for the entire small business community if people 
> > sought to address these prejudices instead of perpetuating them by 
> > pandering to them. But I guess that sort of thing rarely makes for a 
> > good business model, huh?
> >
> > Cheers!




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