[epub] Ezine Testing: What if you don't like what you find?

[Christopher Knight <chris@xxxxxxxxxxxxxxxxx>]

EPUB'ers,

I've been testing the "day of week thing" again for some of my ezines and 
I'll be darned if the day of the week for a particular ezine of mine has 
zero effect on open rate or click through rate or conversions.

Has anyone else witnessed this?

Usually when I'm doing testing, I like to find a result that I can take 
action on. In this case, I've found a result that I'm not sure what to do with.

Perhaps I need to narrow down my goal for the tests and focus on which days 
create the best conversion vs. best clicks to drive ad revenue.

Your thoughts?


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Christopher Knight, Publisher
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