[epub] Re: Ezine Testing: What if you don't like what you find?

["Tammy" <siahsmom@xxxxxxx>]

Christopher, I've been reading about your testing and I think that
stastically this is going to be a tough one because of your
demographics........so incredibly diverse I would imagine.  Online marketers
whether they also work offline as well are not going to have email response
patterns that are trackable with significant findings unless the
demographics of the readers have some commonality - like if a chunk of
readers open their mail at work vs open it at home.......if a vast majority
open it from home then when are they home and what influences the TIME and
DAY when they will first "open" then "click" through then convert to a sale.
Funny thing is my subscriber open it from home yet some work M-F jobs so
open in the evening, then again some work evenings to open it during the
middle of the night after they get home and online.......converting is
another issue.
Quite a statistical challenge ....what day of the week has better open or
click through.  I'm thinking it has more to do with the TIME of day rather
than the day.  Tammy
WAHM - Work at Home Connections E-zine
Online Business Start Up & Promotion Resources
http://www.wahmconnections.com/current.htm




CHRIS KNIGHT RESPONDS:

I've got two primary audiences: Ezine publishers & email marketers of which I'd estimate 60% are entrepreneurs and 40% are enterprise level execs and then I have a healthy "author" audience that is nearly all entrepreneurs or solo pro's.

I keep hearing the same old crap: don't email enterprise level demographics at night or the weekend but my results are showing that they read their email at night and on the weekend and they also take action (like BUY stuff) off hours.  

You are right on the TIME of day. I was only noticing that when the dust settles, 2 weeks after a mailing, the open rate, click through rate and conversions are highly predictable regardless as to day. If I was only measuring open rate in a 24 hour span, then the date and time do make a huge difference.