[epub] Re: Ezine Testing: What if you don't like what you find?

["Lois Carter Fay/Marketing Idea Shop" <lcf@xxxxxxxxxxxxxxxxxxxxx>]

Chris,

Which pays more? Conversion, i.e., product sales or ad revenue? If one pays 
better than the other, further testing makes sense.

To your success,
Lois Carter Fay, APR
Founder, Marketing Idea Shop, LLC
Brainy ideas. Better results.
411 Rainier Road, Massanutten, VA  22840 USA
Phone: 540.289.3840 or 800.203.8660
Fax: 540.289.3839
Web: http://www.marketingideashop.com/ and http://www.womenmarketing.com/
Email: lcf@xxxxxxxxxxxxxxxxxxxxx

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CHRIS KNIGHT RESPONDS: Product conversions almost always pay more than bumps in PPC ad revenue.