[epub] Re: Ezine Testing: What if you don't like what you find?

["Craig Garber" <Craig@xxxxxxxxxxxxxx>]

Funny you mention that Mani,

I split-tested "Craig Garber's Tip Of The Week" as a subject
line, versus "kingofcopy.com: followed by the headline of
that weeks tip", and "Craig Garber's Tip Of The Week"
outpulled by 3%.

Craig



Craig Garber 
America's Top Direct-Response Copywriter
http://www.KingOfCopy.com
(Grab your free direct-response marketing Tip Of The Week
right now!)



*-----Original Message-----
*From: Dr.Mani Sivasubramanian [mailto:drmani@xxxxxxxx] 
*Sent: Saturday, March 12, 2005 7:47 AM
*To: Epub Discussion Group
*Subject: [epub] Re: Ezine Testing: What if you don't like
what 
*you find?
*
*
*>Perhaps I need to narrow down my goal for the tests and
focus on
*>which days create the best conversion vs. best clicks to
drive ad 
*>revenue.
*>
*>Your thoughts?
*
*
*Chris, I was pretty amazed too when I tested different
SUBJECT 
*lines with the same message.  Open rates were near
identical.
*
*I then polled a segment of the list about it - and they
said:
*
*"Why, we read *anything* you send me, Dr.Mani... when I see

*your name, I click to open it!"
*
*You've got even higher name recognition with your list.  I 
*know I always read epub posts from you!
*
*So if you're looking to test that element, you'd probably
have 
*to figure out a way to either eliminate the 'Sparky' factor
by 
*using a different subject line, or use some form of multi- 
*variable testing (Marty Foley recently announced a script 
*which does it for websites, not sure if it works for
email).
*
*Hope this helps
*
*Dr.Mani
*See our NEW niche marketing forum... 
*http://www.Instant-Niche-Business.com/register.htm