[epub] Re: Ezine Testing: What if you don't like what you find?

[Christopher Knight <chris@xxxxxxxxxxxxxxxxx>]

At 08:45 AM 3/12/2005, Craig Garber wrote:
> Funny you mention that Mani,
> I split-tested "Craig Garber's Tip Of The Week" as a subject
> line, versus "kingofcopy.com: followed by the headline of
> that weeks tip", and "Craig Garber's Tip Of The Week"
> outpulled by 3%.
> Craig



When I switched my FROM: field from:

"Ezine-Tips"

to this:

"Christopher Knight's Ezine-Tips"


My OPEN RATE went up 12%.

I like it and my ad sales like it.

Looks like CTR went up as well but will take a few more issues to verify if 
the jump in CTR was due to this change or just the issue content.


To Your Email Newsletter Success,
Christopher Knight, Publisher
http://EmailUniverse.com/ezine-tips/
http://EzineArticles.com/