[epub] Branding the person v. the product

[Kivi Leroux Miller <kml@xxxxxxxxxxxxxx>]

>>Christopher Knight wrote:

>>When I switched my FROM: field from:  "Ezine-Tips"  to this: 
"Christopher Knight's Ezine-Tips"  My OPEN RATE went up 12%.


This brings up a question I have been struggling with: Whether to use my 
personal name to help brand a product. I've noticed that Chris and many 
of the people he promotes in Ezine-Tips use their own names in addition 
to a product name, which I assume builds some credibility for the person 
as an expert. But I am wondering about the affect (good or bad) on 
sales? If I'm not especially interested in promoting myself as an 
expert, but rather my website as the best source on a topic, does it 
matter if I use my name and face on stuff? Does anyone have any thoughts 
or quantitative experience with this?

I know in the freelance writing community, it seems like most people 
come up with a company name (for me, it's EcoScribe Communications) to 
help demonstrate professionalism (as opposed to "hobby" writers), and 
that has worked better for me and many others I know than leading with a 
personal name alone.

Thanks in advance for any thoughts,

Kivi

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Kivi Leroux Miller, President
EcoScribe Communications | www.ecoscribe.com
Writing911.com | www.writing911.com
tel: 336-249-0913 | fax: 336-249-0915