Begin The Emotional Connection With Your Welcome Message
By Christopher Knight
Print | Email This | Bookmark | Subscribe
An engaged audience is always more likely to respond to future offers than a disengaged audience.
Today's tip is so blindingly simple, that you can implement it in less than 5 minutes and have an immediate impact on every new member who signs up for your newsletter.
In your email newsletters welcome message, write a short paragraph that introduces yourself and asks your reader to reply to your welcome message and introduce themself to you. Give them a reason why, such as "because I want to get to know you and your business a little better" or "because I'd like to learn more about you and what you do for a living."
All you have to do is ask.
You might also want to ask them where they heard about your newsletter. It'll help you to know who is friend with who, should you ever need anything that their business offers in the future.
If your welcome message can not be replied to because your list settings don't allow it, then be sure to tell them where to send their introductory email to.
I've tested this on a handful of my lists and I have found a steady 47% of my new members send me an introduction of themselves to me. It's a great way to network, find out more about who is on your list, and most importantly: To begin the emotional connection with your readers.
Inspiration for today's Ezine-Tip came from Lorrie Morgan-Ferrero who uses this strategy in her ezine that I just signed up for (and you should too!).
This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur.
Get your weekly dose of Email newsletter publishing, marketing, promotion, management, email-etiquette, email
usability and deliverability tips by joining the free Ezine-Tips newsletter:
Ezine-Tips for October 12, 2004
Additional Ezine-Tips Articles from the Content Category: