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California Online Privacy Law
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Earlier this year, the California Online Privacy Act (OPPA) of 2003 went into effect on July 1st, 2004. Whether you live in the state of California or not, today's Ezine-Tips applies directly to any organization that collects any personally identifiable information from consumers in California (such as email addresses).
Overview of the OPPA:
The new law does provide a 30-day grace period if your organization gets notified that your website is not in compliance with the law. Worst case scenario could mean civil fines or injunctions against you and your organization.
This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur.
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Ezine-Tips for November 05, 2004
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