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Discussion List Ezine Promotion
By Brian Alt

Yesterday we looked at the email content alternative of digest-only discussion lists. If you missed that article, it's available here.

Another idea at the crossroads of ezines and email discussion lists is a promotional one. Ezine publishers often have great success in utilizing appropriate discussion lists to get the word out about their publications. Publishers simply include their ezine's subscription address or Web site information in the signature of every message they post to discussion lists.

The key to the effectiveness of this promotional method is to find relevant discussion lists on the same topic as your ezine. Here are some resources to help you find lists:

http://DiscussionLists.com/ - A searchable directory of 1000+ email discussion lists, also categorized by topic.

http://www.Liszt.com/ - Another searchable directory of discussion lists run by Topica.

http://www.eGroups.com/ and http://www.Topica.com/ are two popular free list hosting services with thousands of email discussion lists on every topic under the sun.

Some points to keep in mind when participating in email discussion lists:

• Focus on providing information or asking relevant questions; don't post to a list simply to promote your ezine. A quality contribution is a better way to "advertise" your ezine than spamming a list with blatant self-promotion.

• Relegate your self-promotional material to your signature, and keep your signature within the guidelines for each individual list.

• Get used to the posting style of each list by reading recent posts before you contribute yourself.

• Check out http://List-Etiquette.com/ for some additional email discussion list "netiquette" guidelines.

Used correctly, email discussion lists can not only be a good way to pick up extra subscribers, but you may also find that your participation will establish your expertise and attract a number of new paying customers to your business. I can think of no better medium for "networking" online than that of email discussion lists.

Ezine-Tips for January 05, 2001

Additional Ezine-Tips Articles from the Promotion Category:

• Email List Building Strategy: Integrate Subscription Form Into Your Business Processes
• Put Your Email Newsletter Registration Box on Your Home Page
• Busting Through An Email List Building Plateau: 3 Tips
• How To Grow Your Ezine By Asking For It
• Five Innovative Ways To Get The Word Out About Your Web Site or Ezine
• How to Get E-zine Subscribers From In-Person Events
• What's on YOUR Subscriber Thank-You Page?
• Top 5 Strategies to Sabotage Growth
• Should Ezine-Tips Change Its Production Schedule?
• 5 Strategies for Contest Success
• Giveaways and Contests: Momentary Booster or Long-Term Strategy?
• 5 Ways Your Site Can Boost Your Ezine
• The Last Place to Promote a Newsletter
• 7 Ways to Self-Promote Within Your E-zine
• It Pays to Hold Back
• Feedback: Readers Reject Drop-In Box
• Floating Ads: More or Less Evil Than Pop-Ups?
• Discussion-List Marketing: Not as Easy as It Looks
• Want Some PR? Don't Go Postal
• Buyers Aren't Subscribers (Yet)
• Feedback: 'In Your Face' Works, So Far
• Remember the URL
• The Benefits of Being an Expert Witness
• Getting More Out of Your Sig Lines
• Readers Respond: Offbeat Promotion Ideas
• The 'In Your Face' Approach to Signing Up Readers
• Some Subscriber-Growth Tips from GasPedal
• Getting Readers to Check Those Boxes
• Attract New Subscribers With Magnetic Ads
• First Step in Ezine Promotion: Read the Directions
• Feedback: Building the Pre-Launch Buzz
• Feedback: Building the Pre-Launch Buzz
• Newsletter Directories: NetterWeb and WebScout Lists
• Cross-Promoting Among All Your Newsletters
• Borrow a Paid-Subscription Tactic To Promote Your Free Ezine