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Christopher Knight

Email Newsletter *FROM* Field Secret
By Christopher Knight



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Today's Ezine-Tips is short and sweet. It comes courtesy of Carl Hutzler (Director of Anti-Spam Operations AOL). Hutzler indicated that an important distinction is that AOL strips the non email text data before they deliver your emails to AOL members.

Example: This was the old Ezine-Tips FROM: field before today's article:

"Ezine-Tips" <newsletter@emailuniverse.com>

What Hutzler is saying is that AOL strips out the stuff BEFORE the email address...in our case, AOL strips out "Ezine-Tips" and when AOL members get this newsletter, they would only see "newsletter@emailuniverse.com" as the FROM: field. Make sense?

My recommendation:

Make sure your email address is the same as your brand name and not some irrelevant or obscure number or worse, donotreply@your-company-name.com is the worse you could possibly do.

Leading by example, today's Ezine-Tips has a new FROM: field:

"Ezine-Tips" <ezine-tips@emailuniverse.com>

Even if your email newsletter or email marketing is B2B and not focused on consumers, there is a high chance you have AOL members on your list and you may want to update your FROM: field in your future emails.

This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur. Get your weekly dose of Email newsletter publishing, marketing, promotion, management, email-etiquette, email usability and deliverability tips by joining the free Ezine-Tips newsletter: http://www.emailuniverse.com/subscribe/.

Ezine-Tips for October 07, 2004

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