Ezine Content Sources To Help Make Choosing Your Next Email Newsletter Topic a Breeeeeze!



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Ezine Content Sources To Help Make Choosing Your Next Email Newsletter Topic a Breeeeeze!
By Christopher Knight

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If you write it, they will come. If they are coming, will you write it?

Ponder that for a second...

In the old days, we would just write some tips that came to mind and that became our content for each email newsletter. Today, that just isn't enough any more.

Here are 8 market-intelligent ezine content sources to help spur your creative writing genius at work:

Do keyword research. If you haven't begun doing keyword research, how many more times are you going to have to hear about it before you start doing it? Common keyword research tools are Word Tracker, Keyword Discovery or GoodKeywords.

Example: If I were writing about the BMW M5, here are the keyword results for what kinds of related phrases or keywords are being searched for according to Overture for the keyword "BMW M5":

89 results came back and here's a snippet:

bmw m5,13026
2006 bmw m5,1597
bmw m5 picture,460
bmw m5 review,385
2005 bmw m5 price,319
bmw m5 wallpaper,299
bmw m5 e39,282
new bmw m5,195
bmw m5 forum,180
bmw m5 tuning,162
2006 bmw m5 review,141
bmw m5 performance,99
bmw m5 exhaust,50
bmw m5 turbo,45
bmw m5 supercharger,39
bmw m5 dinan,38
air bmw cold intake m5,25
Can you imagine how many months or years worth of article ideas can come from intelligent keyword research alone?

Read your web stats and look at the keywords and key phrases that are being used to find your website thanks to the SERPS (search engine handoffs).

Looking at my own EmailUniverse.com stats for this past month and here's a short list of the thousands of incoming searches delivered:
Share of voice
Safeunsubscribe
Newsletter format
Sending html emails
Multipart email
Farewell email
Spam filter keywords
SPF records
Welcome message(s)
What is an ezine
Knowing which articles and topics people are finding my articles helps me to drill further into related keywords that will help me expand on the topics of highest market interest.

Did you catch that? Write about topics that are of the highest market interest to get maximum ROI from your time.

If you have contextual advertising ads on your site, LOOK at the titles of the ads for clues. These advertisers had to claw their way to the top by producing quality copy that produces results...otherwise their ad campaigns would fail.
Using the BMW M5 example, if my site had contextual ads, they might look like this list:
BMW M5
New and Used BMW Parts
Bimmer Performance Store
BMW M5 Audio Upgrades
These are less valuable than the keyword research or the search engine referred traffic keyword and keyphrase list, but it still can give you an occasional quality article topic idea.

Use your own site search engine to drill for new ideas: If your website has a search engine, you must track which keywords and key phrases are being searched for. This is the next best thing to your clients rattling your cage and shaking you until you hear what they are interested in reading more about!

Use Google News or Yahoo News to dig into current events around your niche. You can also set Google or Yahoo Alerts to notify you whenever new topics that match your search phrase or keyword become available.
Once you have this information, you can either use it to create case-studies or use the topics to do further keyword research based on the headlines from the current news events.
If you play this strategy right, you will piggy-back off of some of the markets current interest in the topic and in some cases, you'll get a windfall of traffic and new subscribers.

Use a blog search engine to shave the buzz off the top so you can re-package it for your next article.
Some examples include:

Got forums? Your clients and prospects are talking. The top most asked about topics often make excellent ezine article ideas. You can also drill into your forum search engine to create your own tickler file as to what's hot and worth writing more about.

Got blog? Comments sent in to your blog (you accept comments, right?) make excellent topic ideas. When a collective pattern emerges in comments from your blog, you can assume it's worthy of your time to go deeper on the topic for your next email newsletter.

Conclusion:

There are many others (including survey's, quiz's, ASK-the-expert sites, etc), but the above list is a quick start to help trigger hot topic ideas that are already of market interest for your next email newsletter.

Very Related Article:

Ezine Article Ideas - 15 To Spur Your Creative Writing Spark

This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur. Get your weekly dose of Email newsletter publishing, marketing, promotion, management, email-etiquette, email usability and deliverability tips by joining the free Ezine-Tips newsletter: http://www.emailuniverse.com/subscribe/.

Ezine-Tips for March 30, 2006

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Ezine Content Sources To Help Make Choosing Your Next Email Newsletter Topic a Breeeeeze!By Christopher Knight

Here are 8 market-intelligent ezine content sources to help spur your creative writing genius at work:

Conclusion:

Ezine Content Sources To Help Make Choosing Your Next Email Newsletter Topic a Breeeeeze!
By Christopher Knight