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Christopher Knight

Ezine-Tips News Alert: Poll Results and Changes
By Christopher Knight



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Over the last two weeks, we polled all daily and weekly Ezine-Tips members to find out how they liked the frequency of their subscriptions.

The survey question was this:
"How often would you like to receive your Ezine-Tips?"

351 Daily Ezine-Tips Subscribers told us:
.........................................
Weekly 42.2%
3x Per Week 32.8%
Daily 21.9%
Monthly 3.1%

44 Weekly Ezine-Tips Subscribers told us:
.........................................
Weekly 86.4%
Monthly 11.4%
Daily 2.3%
3x Per Week 0.0%

Analysis of the above research:
...............................
Weekly members are more certain that they enjoy the frequency that they originally signed up for, while only 22% of the daily members felt certain they enjoyed the frequency of their subscription.

Personal Statement from the Ezine-Tips publisher
.................................................
Thanks to everyone who filled out the survey. Your voice has been heard. Effective next week, we will go to a weekly format, with the occasional special report *bonus* when we have really excellent-quality material to share.

If you're digging for an Ezine-Tip for today, here is one:

When is the last time you polled your audience to find out if they are enjoying the frequency of your email publication?

It's critical to listen to your audience, rather than assuming you think you know what they want, without asking them. :-)

In other news: List-Universe is becoming EmailUniverse.com

..........................................................

Since 1999, The List-Universe Network has been serving email publishers around the globe. Today, List-Universe will be retired, and from the phoenix comes the new EmailUniverse.com Network. It'll take us the rest of the year to complete the transition, but it is my intent to lower our consumer-email list resources and increase our business-email resources for email publishers and email marketers.

This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur. Get your weekly dose of Email newsletter publishing, marketing, promotion, management, email-etiquette, email usability and deliverability tips by joining the free Ezine-Tips newsletter: http://www.emailuniverse.com/subscribe/.

Ezine-Tips for June 09, 2003

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