Highly Specialized Keywords



	Ezine-Tips
	List-News

Got an Ezine Marketing
or Email Newsletter
Question?
AskChrisKnight.com

Highly Specialized Keywords
By Brian Alt

Print | Email This | Bookmark | Subscribe | Comments (0)

In a previous Ezine-Tips article, I outlined the advantages of archiving your ezine articles on your Web site. If you missed that article, it is available here.

One of the biggest advantages to archiving either individual articles or complete issues of your ezine on your Web site is the extra potential traffic you will receive from "crawling" search engines (those that send out robots to index your pages). Your ezine issues contain numerous keywords and keyword phrases that may achieve high search engine rankings due to the text-heavy nature of the pages. And your ezine issues undoubtedly contain highly specialized keywords that you wouldn't ordinarily target in your normal search engine promotion. Surfers searching for these terms stand a good chance of finding your site.

For example, an ezine on music recording might contain multiple references to certain recording equipment products in addition to the more obvious keywords like "music," "sound recording," and so on. Those searching for the specific products may stumble upon your ezine and subscribe.

Other examples of highly specialized keywords that could bring extra traffic to your site include book titles, product names, names of people in your industry, and so on. By simply archiving your ezine issues on the Web and possibly supplementing the pages with appropriate meta tags, you will benefit from increased traffic from search engines based on the presence of these highly specialized terms.

The same goes for discussion lists or Web based forums. Archiving a topical email discussion list on your site will significantly increase the presence of specialized terms on your site. Web-based forums, as long as they utilize built HTML pages and not a CGI process that generates pages "on the fly," will create the same effect. (The problem with CGI-driven Web forums is that they usually use a question mark symbol (?) to pass data to the script. Crawling search engines tend to reject URLs with ? in them.)

For more on meta tags, crawling search engines, and the like, check out Danny Sullivan's excellent site.

Some recent articles on related topics:

Vital Submissions

Searchable Article Archives

Promote Your Ezine's Website to the Search Engines and Directories
Part I
Part II

Ezine-Tips for December 20, 2000

Additional Ezine-Tips Articles from the Content Category:

Want to read more expert articles like this?
Subscribe to the free Ezine-Tips newsletter:

Highly Specialized KeywordsBy Brian Alt

Highly Specialized Keywords
By Brian Alt