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Christopher Knight

How To Make Money With Your Newsletter Part 5 of 10
By Christopher Knight



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Welcome to part 5 of a 10 part series on how to make money with your list.

Today's Tip: Selling Advertisements In Your Email Newsletter

Let's focus today on announcement lists, email newsletters, and ezine advertising.

Here are my top 7 strategies to help get your ad sales off the ground!

  1. Create a sponsors list that you send a monthly update on the performance,demographics, site traffic, ad specials & rate information, and new sites within your project or new sponsorship opportunities for advertisers.


  2. Package it. Create 3 or 4 specials. Bundle exposure paks for your list, so that it's easy for an advertiser to CHOOSE which plan looks best for them. This will save you and them a tremendous amount of time.


  3. Take it seriously. Create a special phone number ($14 a month) and email address JUST for advertising sales inquiries. Also create a media kit link on your website, that explains the advertising opportunity to potential advertisers, and gives them a contact-us or sign-up form.


  4. Respond to advertiser requests within 24 hours or 1 business day, so that you can get off on the right foot with your future potential ad revenue stream.


  5. Print custom envelopes with your list logo/name brand, and offer to send full page flyers to any advertiser that wants more info via snail mail or fax. Remember the law of 29: It takes 29 impressions of your advertising offer, before they will take action.


  6. When your ad revenue goes over $10K a month, hire a dedicated full time sales rep and train them along side of your selling with the goal of doubling your efforts, and so on...


  7. Target potential advertisers. Send them snail mail. Follow up with a phone call or Email hello. Setup at least 4 times a year, where you send out many hundreds or thousands of targeted advertising offers to your potential ad clients. Use postcards to keep costs down.


This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur. Get your weekly dose of Email newsletter publishing, marketing, promotion, management, email-etiquette, email usability and deliverability tips by joining the free Ezine-Tips newsletter: http://www.emailuniverse.com/subscribe/.

Ezine-Tips for September 16, 1998

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