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Tell Us Why You Like Text or HTML
By Janet Roberts

Lynda Partner doesn't let the grass grow under her feet when she gets a good idea.

In the last Ezine-Tip, I shared some research showing how consumers and advertisers prefer different newsletter formats. (That column is here)

The president and CEO of GotMarketing fired off a prompt response:

"Why do you like text better?' is the real question. The answers to this question would help all of us improve our newsletters."

A few hours later, she put together a survey that asks respondents why they prefer one message format over another.

You have two opportunities to aid newsletter-publishing research:

• Take the survey yourself.

• In your next newsletter, ask your own readers to fill out the survey. This will widen the response field and ensure that results reflect a broad range of email users. Lynda has paid Zoomerang to keep the survey alive for more than 10 days; so, help her get her money's worth.

As soon as GotMarketing analyzes and releases the results, we'll post them here.

Ezine-Tips for August 22, 2002

Additional Ezine-Tips Articles from the Format Category:

• Ezine Publishing Design For The Email Preview Pane
• SUBJ Research: Email Response Increases as Characters Decrease
• HTML Ezine - Does Yours Render Right? CSS vs. Inline HTML
• No Images? Click Here - Add This To Your HTML Email Newsletter
• HTML Emails - 7 Fast Tips
• Email Newsletter *FROM* Field Secret
• How to Properly Format Your Ezine Footer
• Your E-zine 13 - A Formatting Checklist
• Should You Upgrade Your E-zine From Text to HTML?
• Readers: Blame HTML, Not Lame Ducks
• AOL 9.0 On Its Way
• Dirty Tricks and Format Changes
• 'Right' Format Might Be Hybrid
• Run the Numbers Before Adopting Link-Only Format
• A (Mostly) Good Registration Form
• Readers List Big-Ezine Alternatives
• Readers: Find Alternatives for 100K Ezine
• A How-to on Email and Blogs
• A Rich-Media Lesson from Christina Aguilera
• Improving Accessibility in Text Newsletters
• CRM and Switching Formats
• 'Opting In' to the HTML Switch
• Confirm Notice Helps Solve Format Errors
• HTML Tops Text in Reader Preferences
• Keep Subscribers at Your Site with These Forms
• Multiple-Choice Pop-Ups and Drop-Downs
• TinyURL is Back Up and Running
• HTML Advantage: One-Click Comments
• Yahoo is Editing Your Email
• Why Your Hotmail Links Expire
• Email Oddities: Gender-Bending; Cold Hotlinks
• Crucial Text-vs-HTML Issue: Why?
• Make Friends with Netscape
• Forward to A Friend, Please
• Feedback: Blogging How-Tos