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How to Avoid the 'U' Word
By Janet Roberts

Add the phrase "To be removed" to the list of action phrases that can trigger spam filters in the unsubscribe process.

In a previous Ezine-Tip, I said that the common phrase "To unsubscribe" will set off some spam filters because it is widely used in spam email, not just legitimate newsletters and commercial messages.

SpamKiller, a well-known spam-filtering program, filters on the phrase "To be removed," according to Meryl K. Evans.

"It's like The Borg," she remarked. "They keep adapting to whatever technology we use to fight them."

Want to help Ezine-Tips compile a list of common phrases or header settings that can trigger filter reactions? Send us any reports, whether it's your newsletter or Ezine-Tips that gets blocked or filtered, to the feedback link.

Here are a few more ways to reword list-removal instructions, as seen in actual newsletters:

• "If you no longer wish to receive emails from us, please click on the link below:"

• "If you'd rather not receive this newsletter in the future click here:" (although many filter programs block or flag 'click here')

• "To remove yourself from our mailing list either reply to this message with the word "unsubscribe" in the subject or click here." (also uses "click here")

Ezine-Tips for August 27, 2002

Additional Ezine-Tips Articles from the Management Category:

• CAN-SPAM New Rules Require Single Action Email Opt-Out, Designated Senders - 4 Tips
• Interview with Tad Clarke - MarketingSherpa Editorial Director - Email Newsletter Time Investments
• MarketingSherpa President Advocates Email Newsletter Investments Based on Best Friend Theory
• MarketingSherpa Releases Dirty Dozen Email Newsletter Mistakes Nearly Everyone Makes 7-12
• MarketingSherpa Releases Dirty Dozen Email Newsletter Mistakes Nearly Everyone Makes 1-6
• Cyber Monday Email Volume Up 54 Percent - Unsub Best Practice Review
• Email Delivery Frequency During The Holidays Can Burn Ya
• List-Slaughter or Why Email List Repurposing Is Bad
• AOL Email Accreditation Watch: 15 Major ESPs Sign With Goodmail
• Blog Comment Notify - Give Your Commentors Ability To Get Email Notifications
• AOL's Enhanced Whitelist - Clearing The Air
• Will AOL Phase Out Enhanced Whitelist? Is Certified Mail From Goodmail Systems the Answer?
• Ezine Delivery Into MSN and Hotmail Now Requires Sender ID
• When Good Newsletters Go Bad How To Avoid The Rut And Capture Hearts
• Postcarding Your Dead Members
• Email Newsletters vs. Email Autoresponders vs. Hybrids
• Email List Ethics, 2004 Style
• When An Ex-Subscriber Comes Back
• Don't Get Duped
• The Sticky Issue of E-zine Schedules
• Are You Backing Up Your BIGGEST Asset?
• Audit Your Unsubscribe System
• It's Official -- CAN-SPAM is Law
• It's Beginning to Look A Lot Like ...
• No Death Knell (Yet) For Email Publishing
• Open This Newsletter Today!
• California Spam Law Traps: Solo Ad Mailings, Co-Reg
• In the Ring with AOL
• Beware of 'Savage Bloggers'
• As the Email Bounces, Again
• What Are E-Publishing's 'Best Practices?'
• Whitelisting Advice: Head 'Em Off at the Pass
• Ezine-Tips News Alert: Poll Results and Changes
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• Defining the 'Challenge'